Which is why their heavy investments in making high quality films out of the first film for each character is the real key.

Click into each director of the phase 1 films. They were all multi-decade successes, with their biggest films fitting well with what they’re after.

Rudy, Swingers -> Iron Man

Transporter movies -> Hulk

OG Jumanji, October Sky -> Cpt America

They made big bets up front and it’s paid dividends, and then some.