Massive, coordinated, media-sponsored mocking of people who discuss Ivermectin, calling them stupid horse paste guzzlers. I don't know if works for covid, but there is enough serious data and published science for a normal conversation to be had about it, instead of disdain, ridicule and suppression.
It also completely ignores the fact that ivermectin, whatever its merits for covid are, is an actual human medication. It is not a veterinary drug, although it has utility in animals too.
Isn't it as a prescription-only drug for humans (as a dewormer)? In that case, everybody who considers self-medicating with Ivermectin would be using the veterinary supplies (because they can more easily buy the intended-for-horses version), which the associated risks of overdosing.
It's a protease inhibitor as well as anti parasitic. Much easier to get the animal brands. Overdosing is difficult unless your doing it on purpose. People ingesting the pour on cattle version or consuming products that mix ivermectin with other related but unsafe active ingredients likely caused the very small number of legitimate issues.
For me, taking ivermectin and having it clear up my long covid almost instantly was great. Then weeks later witnessing this coordinated take down was a real turning point for me. Hard to trust anything now.