I really enjoy the way that they admitted their design mistakes of the past by having the speaker mention that users love tactile function keys and made it come back. They tried their best to say it was a mistake without explicitly stating it. It's almost like they did real design and usability studies, and then acted on it!
I find it so surprising that in this day, a big tech company is actually listening to its pro user segment (at least more than before).
Fingers crossed for lightning port switching to USB-C, Touch ID making a return to mobile devices (does not have to replace Face ID although I wouldn't care if it did), and the screen notch going away over time.
It's laughable incompetence and hubris, honestly. If you read any material from the original UXers of Apple they would have said the same. "Fingers on glass" can never beat the tactility of having actual keys. The versatility it affords mobile devices in terms of gestures and such is inappropriate for professional devices where we need speed and accuracy.
I find it so surprising that in this day, a big tech company is actually listening to its pro user segment (at least more than before).
Fingers crossed for lightning port switching to USB-C, Touch ID making a return to mobile devices (does not have to replace Face ID although I wouldn't care if it did), and the screen notch going away over time.