No, from what I remember 10yrs ago when Uber was still starting it was already quite popular to push people into 'fake B2B' arrangement.
I remember truck drivers, paramedics and others pushed into 'fake B2B' for years and there is quite a lot of regulation in EU that if you have a single customer as a single proprietor you might be checked if it is 'fake B2B'.
I remember truck drivers, paramedics and others pushed into 'fake B2B' for years and there is quite a lot of regulation in EU that if you have a single customer as a single proprietor you might be checked if it is 'fake B2B'.
Being an "app company" just made it easier.