> In a 2015 study, researchers discovered that familiarity can overpower rationality and that repetitively hearing that a certain fact is wrong can affect the hearer's beliefs.[4] Researchers attributed the illusory truth effect's impact on participants who knew the correct answer to begin with, but were persuaded to believe otherwise through the repetition of a falsehood, to "processing fluency".
> The illusory truth effect plays a significant role in such fields as election campaigns, advertising, news media, and political propaganda.
From the article:
> When selling a company, a product, or an idea to customers, employees, investors, candidates, repeating a consistent message several times embosses the message upon the individual’s memory. It establishes clarity: Redpoint is a leading venture capital firm.
It's not that hard, seriously. This is a staple of propaganda repackaged into low quality blogspam.
Let's take `Redpoint is a leading venture capital firm.`. What does that even mean? Leading what? In what? It's a pointless meaningless phrase. But if you hear it often enough it becomes 'truth' in whatever the context you're in at that point.
Basically one of the major ways in which we manufacture, package and sell bullshit.
> PS: What if the method is applied to something, which has some real substance? And not on something pointless like the phrase you cited.
The word 'propaganda' has a negative connotation. But there is 'good' propaganda, or propaganda which is done for a good or valuable cause. A recent example would be pro-vaccine propaganda.
> When selling a company, a product, or an idea to customers, employees, investors, candidates, repeating a consistent message several times embosses the message upon the individual’s memory. It establishes clarity: Redpoint is a leading venture capital firm.
classic