I suppose you have to start somewhere with simplifying the problem, otherwise it's too huge.

I would assume that most devs would have a choice about where not to work. If one doesn't care about privacy, it's a lot easier to work for big tech.

This meme of simplifying it down to a problem of individual personal responsibility, though, strikes me as being a lot like the "rational agent" simplification in economics. It's commonsense, easy to understand, elegant, and completely fails to line up with how things actually work in the real world.

I totally get it.

It's kind of like climate change, there's only so far that individual responsibility goes.

If you want to make a proper difference there would need to be a huge amount of legislation, and regulation. That doesn't stop people making choices about what fuel powers their car, or whether or not to recycle.