They do, but once you get into anything that matters, you enter power transactions. I am personally not very interested in things (including art) that don't matter; perhaps you differ with me on that.
Regarding aesthetics, I used to like sunset photos, then I used to like black-and-white photography with people in it, then I started to like pensive neutral landscape photography, and now they all make me vomit. Where does aesthetics come into this? Whatever it is, it is so fluid and relative to social norms and self-image (power structures again!) that it is probably not worth talking about without that context.
Regarding projection: where did I talk about my own personal issues?