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So I have never clicked a like nor dislike button on YouTube after they switched from stars to the thumbs. I always wondered who actually puts in the extra few seconds to do so, but I'd guess it's people that have a very strong opinion.

Especially the "Don't forget to smash that like button below" became so much noise that it's getting auto-filtered in my head

This change feels like the next step of positioning YouTube as something like a TV alternative, encouraging more long-form content and series over one-off videos.



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