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> You’d build easy sign up before you built easy canceling. Even if you were the least nefarious business owner in the history of the world, the ctime on your signup page would be older than that of the cancel page. Whether it would be 15 minutes, days, or months later is a question, but I doubt anyone has coded their cancel page first.

I think many startups undervalue the value proposition of "It's easy to change away from us" or "It's easy to cancel if you're not happy".

I can't even count the number of times I've heard from users signing up to services I've built that one of the top reasons they signed up in the first place, was because it was easy to migrate away if they ever needed to. Preventing vendor lock-in has always been high up on my list of features for every service I build/am involved in.



Exactly this line of reasoning brought me to Obsidian tool, which manages files you already own. It could be a minority of users, but we love that attitude!




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