It was great when I was a kid (almost 50 years ago).
Other poster lists some tangible changes made to their menu but for me the difference is simply that I was a kid with a working-class single parent and my tastes were simpler. Hamburger + small fries + small Coke was an affordable "treat" for us.
Perhaps marketing is as responsible for killing McDonald's image: when small disappeared and it was "regular" size. Super-size dinks.... "Would you like fries with that?" Or when giant burgers (Bic Mac, Quarter-pounder, Double Quarter-pounder, Double cheeseburger) started dominating the menu and the small hamburger took a back seat.
Other poster lists some tangible changes made to their menu but for me the difference is simply that I was a kid with a working-class single parent and my tastes were simpler. Hamburger + small fries + small Coke was an affordable "treat" for us.
Perhaps marketing is as responsible for killing McDonald's image: when small disappeared and it was "regular" size. Super-size dinks.... "Would you like fries with that?" Or when giant burgers (Bic Mac, Quarter-pounder, Double Quarter-pounder, Double cheeseburger) started dominating the menu and the small hamburger took a back seat.