Anyone should prefer lots of customers to a few key ones. The latter have more leverage. They also make one’s metrics risky, as a single defection can swing the firm from profitable to barely eking by.
> Anyone should prefer lots of customers to a few key ones.
I think the caveat/variable is "all else being equal or close to equal."
If having 10 customers will net you $10 total per month, and having one large customer will net you $100 per month, it is really hard to justify going with the $10 customers. But if those 10 customers will net you $10 EACH per month, then the 10customers is a better situation.
Yeah but if 1 of your customers offers to prepaid for 10 years of service at the same price you wouldn't turn that away. Allowing you to maintain your other customers. Apple's pre-order of 3nm will get them priority as they ordered it before it was an option. (see Kickstarter)
But it's not and it has been documented. Apple paid for the 3nm process years before TSMC had the fab ready. I'll bet that the moment a new process is available that Apple will invest in it as well.
