What if conferences are music venues? Film festival or that wonderful Nadal - Federer tenis Match ? What if having that collectible allows you a rather interesting benefit, like 10% discount next year (but just next year!). Can´t go, resell it for its money worth ^^
This already kind of existed prior to the pandemic'.
If you bought premium tickets to a show, often you would get placed into VIP list with the venue and/or artist. Venue perks included contact with a VIP manager that could help lock in seating pre-sale, occasionally get discounts, if you asked, and other perks.
It's in the venue's interest to KYC and maintain these higher value relationships. And if you don't patronize them for a period they'll stop reaching out or providing access.
