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> any startup that considers copying it should think very seriously about whether they actually care about their customers.

Presumably if a startup is copying Amazon it's because of their track record of making money, not their track record of showing they love customers, for the same reason companies aren't copying Google to achieve a bespoke customized nature of services and how they feel tailored to the individual.



That's exactly the point I'm making. Copying Amazon because they make a lot of money, without actually being Amazon and offering the price, range, and radical convenience of Amazon's service, is how a startup fails.

Copying any aspect of a much larger company without properly considering the impact of it on your customers when you're running a very different company is usually a terrible idea, but doing that for support and customer success is extra-terrible.


I would go as far as saying that customer service is not core to Amazon, it's purely a means to an end in some of their businesses. To my knowledge AWS isn't known for their amazing support, but it's entirely possible I'm just ignorant of it.


The catch: One does make a lot of money by being a good citizen.


Not true - one can make a lot of money while being a good citizen. Not a hoard of billions, but quite enough to live comfortably on.

Yes - I slipped 'while' in as a substiutute for 'by'. Arguably the CEO of Oxfam is a 'good citizen' as part of his job, from which he earns millions. So he earns that 'by' being a good citizen. I meant that it's perfectly possible to have a well-paid job that doesn't involve exploiting people or the environment, or generally being a dick. FVSO 'well-paid'.

If 'making a lot of money' means becoming a billionaire, well, I don't think cornering the world's wealth is consistent with being a good citizen.




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