Customers are misled by the common wording that is used in the current digital marketplaces. The wording needs to reflect the fact that we are just getting a revocable nontransferable license to a digital product or service, and that in no shape or form the customer owns such digital assets.

Instead of "Buy" perhaps it should be "Purchase license" or "Acquire license". Instead of "Purchases", it should say "Licensed products/services".