First, this an article from CNBC, so I don't think the actual strategy is as simple as this (its coming from an external freight analyst).
Second, my understanding is that Amazon is essentially going to eat into its already thin profits to pull this off. So this is essentially a branding move - aka "we could deliver your christmas presents this year, trust us, others cant, why would you ever trust them?"
Second, my understanding is that Amazon is essentially going to eat into its already thin profits to pull this off. So this is essentially a branding move - aka "we could deliver your christmas presents this year, trust us, others cant, why would you ever trust them?"