It's easy to throw potshots from the stands, but from the article the whole thing sounds less than half-baked. 25% baked, maybe. One wonders what the spec and milestones are, if in fact it wasn't simply and plainly rushed out for business reasons.

I've used it with clients and it works fine for my use cases - image optimisation for web pages

Images get fetched from original, resized to the size needed by the client device (desktop vs mobile), and optimized to an appropriate format