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The presence or omission of a fact is often the result of a conscious editorial choice. It is frequently the intent, not the nature of the words themselves, that underscores the editorial nature of the statement.


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Exactly. Another textbook example is the language describing meat as coming from pork with “no hormones added” even though it’s unlawful to add hormones to pork grown for human consumption. Sure, it’s a fact; but the choice to include it is made to provide a marketing boost over competing brands that might not have the language on the packaging.


Wow, that's incredibly dishonest to consumers! My turkey states "no hormones added," I assume that's also unlawful like pork?

It should be illegal to advertise you're not doing something that is illegal in the first place if the intent is to imply others are in fact doing it.


The ability to use your regulatory obligations in your marketing materials and spin them as a positive is the carrot for companies to enthusiastically comply.


Correct, both pork and poultry.


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Aspartame just hits different ya know?




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