I just number them. e.g. "4 thousand billion". Little Billy Sands we call him.
But seriously, I have given them descriptive names - inspired by the supplier of meat to MacDonalds in Australia called "The 100% Australian Beef Company". I figured it was good for googling, and informative. Also reminded me of Humpty Dumpty (my name means the shape I am). And it worked.
Though I note most people go for clever and/or zany names, with creative spellings (so they be trademarked). An amusing "story" to explain a clever name can operate as a vector for word of mouth: by passing on the story for entertainment value, you also pass on the name. It's kind of like product placement, where the story is the movie. An example is GNU. It can also operate as an in-joke, creating an artificial elite.
But seriously, I have given them descriptive names - inspired by the supplier of meat to MacDonalds in Australia called "The 100% Australian Beef Company". I figured it was good for googling, and informative. Also reminded me of Humpty Dumpty (my name means the shape I am). And it worked.
Though I note most people go for clever and/or zany names, with creative spellings (so they be trademarked). An amusing "story" to explain a clever name can operate as a vector for word of mouth: by passing on the story for entertainment value, you also pass on the name. It's kind of like product placement, where the story is the movie. An example is GNU. It can also operate as an in-joke, creating an artificial elite.