While I've recently stopped using Macs as my primary computers, I can definitely see the appeal of Apple computers for a large segment of the population.
E.g I still have my old MacBook around for running Ableton, because support for pro audio on both Windows and Linux is not great. Linux is almost there with PipeWire support landing in most major distros, but Windows still requires a lot of fiddling with drivers and random EXEs downloaded off the web to get a reasonable setup going. And I'm not even an audio professional, just a hobbyist with very mainstream hardware.
I suspect a lot of media/design/film professionals are in the same boat. Not to mention software developers who want a smoother experience than Windows/Linux can give them. This has always been Apple's market and they don't care about anyone else.
E.g I still have my old MacBook around for running Ableton, because support for pro audio on both Windows and Linux is not great. Linux is almost there with PipeWire support landing in most major distros, but Windows still requires a lot of fiddling with drivers and random EXEs downloaded off the web to get a reasonable setup going. And I'm not even an audio professional, just a hobbyist with very mainstream hardware.
I suspect a lot of media/design/film professionals are in the same boat. Not to mention software developers who want a smoother experience than Windows/Linux can give them. This has always been Apple's market and they don't care about anyone else.