Yes, for all four books, I got book deals with traditional publishers.
A small number of top-tier authors -- those whose books are virtually guaranteed to be bestsellers from day 1 -- tend to have marketing and publicity teams that will continue to be active well after publication.
But for midlist authors like myself, the publisher will do a marketing/publicity push around your publication date, but after a few months, it tends to die out. Which is not to say that they won't seize a good opportunity if it presents itself. But generally it's the author who's setting up their events after that point and figuring out other creative ways to spread awareness of their book, e.g. writing regular blog posts to maintain their brand.
A small number of top-tier authors -- those whose books are virtually guaranteed to be bestsellers from day 1 -- tend to have marketing and publicity teams that will continue to be active well after publication.
But for midlist authors like myself, the publisher will do a marketing/publicity push around your publication date, but after a few months, it tends to die out. Which is not to say that they won't seize a good opportunity if it presents itself. But generally it's the author who's setting up their events after that point and figuring out other creative ways to spread awareness of their book, e.g. writing regular blog posts to maintain their brand.