> i wonder how you see this playing out in the future

In the near future, we're planning to expand into more general adblocking; we're currently focused on growth & there's still a lot of internal discussion happening, but we're most seriously considering a Spotify-style or micropayments model... very early days though - we just officially launched last week!

But you advertise free forever?

Look at the developments of Blendle.com.

They had a micro payment system but could not get it to work? Seems only Dutch now, but were active in the US as well, if I remember correctly.

I've been using Blendle in US for many years now, and it still works fine for me, with the same microtransaction framework as always.

Maybe they filter for countries, because I do not see that. But I found this link that also works from Europe: https://launch.blendle.com/