So full disclosure, I recently (literally this week) started a role at Atlassian, but not on Jira. Standard disclosure - this is 100% my personal opinion and not that of Atlassian in any way.
I think the thing that sets Jira apart is process management. It's the feature that no other competing tool really has to anywhere near the same level of power. If you're at a big org, especially one that has regulatory obligations, the level of control Jira gives you over workflows is pretty unmatched and it allows you to enforce certain practises and processes into the ways your teams work that mean that when you get audited, you can point to your Jira workflow and be like "See, we have system enforced process controls".
I also think that the Jira UX is... weirdly nice (personal opinion), in a brutal utilitarian way. If you compare it to some of the startups that are trying to disrupt Jira (I'm looking at you, Clickup), the UI is SIGNIFICANTLY less noisy.
Big ClickUp user and I feel you comment about it. It has become a massive UX mess. They really need to clean it up per "use case" or have toggles for users to disable UX features.
Too much is too much, and it's getting close to being too much on ClickUp.
I think the thing that sets Jira apart is process management. It's the feature that no other competing tool really has to anywhere near the same level of power. If you're at a big org, especially one that has regulatory obligations, the level of control Jira gives you over workflows is pretty unmatched and it allows you to enforce certain practises and processes into the ways your teams work that mean that when you get audited, you can point to your Jira workflow and be like "See, we have system enforced process controls".
I also think that the Jira UX is... weirdly nice (personal opinion), in a brutal utilitarian way. If you compare it to some of the startups that are trying to disrupt Jira (I'm looking at you, Clickup), the UI is SIGNIFICANTLY less noisy.