I don't agree with this; I don't consider myself of a coffee snob, but I do generally buy what I think are 'high end' coffees, because I buy fair trade coffee and that's basically what you get.
There is so much variety between types of coffees, and even preparation methods (we mainly use french press and aeropress, but the grind size, brew time, water temperature, and of course the amount of grind, all make enough of a difference that the same beans can give different flavours)
And yes of course I like the flavour of coffee, but mainly drink it for the ritual and the increased alertness in the mornings. There's something so satisfying about a good cup though; again, I don't get science-y about it and measure things accurately, just throw the water in the kettle, and mix it with a few scoops of coffee in the french press sometime after it boils.
But sometimes a cup is just perfection, tones of chocolate, smoke, warmth, boldness. And sometimes the cup is just meh. Then when I'm at a hotel, it's almost painful trying to choke down whatever passes for coffee in their lobbies.
There is so much variety between types of coffees, and even preparation methods (we mainly use french press and aeropress, but the grind size, brew time, water temperature, and of course the amount of grind, all make enough of a difference that the same beans can give different flavours)
And yes of course I like the flavour of coffee, but mainly drink it for the ritual and the increased alertness in the mornings. There's something so satisfying about a good cup though; again, I don't get science-y about it and measure things accurately, just throw the water in the kettle, and mix it with a few scoops of coffee in the french press sometime after it boils.
But sometimes a cup is just perfection, tones of chocolate, smoke, warmth, boldness. And sometimes the cup is just meh. Then when I'm at a hotel, it's almost painful trying to choke down whatever passes for coffee in their lobbies.