Just more concretely closing the loop back to what you said. You said Instead NFTs are seen as an investment vehicle — they will appreciate in price over time, just look at BAYC. This is sometimes true, some of these NFTs are actually more like startups than you maybe are noticing. They use the transaction fees (5% of price) to hire paid teams to build things for the community that make membership (ownership) more valuable. So yes, some people buy those NFTs knowing that the team behind them is just getting started and is working to make the club more beneficial to be part of. Some will be flops, others will probably be around for a long time.