The idea is to sell an idea. They learned from Theranos that you shouldn't sell something that is verifiable. For example, if you sell a legal service and that legal service doesn't provide value, people can verify that your service was worthless and call it a scam.
However, if you sell the idea that crypto legal services could exist in the future, you are selling something that is unverifiable. You will never be able to prove that the idea of crypto legal services was a scam. The idea exists and the future exists.
So these "Crypto Projects" will say something like "We are community supporting innovation in decentralized insurance and smart contracts" So all they are on the hook for is "supporting innovation". Which doesn't mean anything other than saying you on in favor of innovation.
When you ask for an example of something they support, they will list people "Doing interesting things". But those people also are just "exploring innovation", they also are not actually selling insurance policies on the block chain.
I was curious. I went to the site. I saw literally nothing about the purported "exploration of legal intersection with smart contracts".
> When people don't communicate like you it doesn't mean their ideas are bad.
They have to communicate those ideas first