It's because other people stir shit up with her as the topic, either for fun/trolling, or they truly feel she's somehow threatening (their masculinity and world-view).
While some people certainly seem to subscribe to "feeling their masculinity/world-view is threatened" interpretation, the fundamental problem that q lot of people don't seem to understand is that the internet changed the mechanics of fame.
The best explanation I've seen - and possibly the most important video on youtube - is "This Is Phil Fish"[1] by Innuendo Studios. It's not really about Phil Fish; it's about everyone who isn't Phil Fish acted when they decided he became "famous". In the past, being "on tv" or "in a band" or other traditional examples of fame required some amount of buying into fame. Becoming famous required media access that was controlled by gatekeepers. You had to work with those gatekeepers if you wanted to be "on tv" or whatever, and because you had to choose to participate, people often see the decision to become famous as also accepting some amount of responsibility to "act like famous people are supposed to act".
This internet fundamentally changed the mechanics of fame, because the internet IS media access. Now it is possible to become famous - to become a "celebrity" with a "responsibility" to act in a certain way - simply by being yourself in your normal everyday life.
