Yes -- that popup darkroom is a design that was originally sold by Nova Darkroom in the UK, I think, about 15 years ago. It appears to be pretty good and I'm really impressed that Ilford have kept the price down. It's good to see it still around.

Edit: it's not, actually -- it's a little simpler than the Nova tent which is still in production:

https://www.theimagingwarehouse.com/ProductGrp/Nova-Darkroom...