We focus on this strategy for Termites (http://termitesapp.com) and it works wel... | Hacker News

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		tinyrock on Sept 19, 2011 \| parent \| context \| favorite \| on: Sell to Teachers We focus on this strategy for Termites (http://termitesapp.com) and it works well. The purchase process at the school or district level can be glacial slow.

pbhjpbhj on Sept 19, 2011 [–]

Is this short-termism though (sp?).

If you sell to the district then you've got an order of thousands of units likely to repeat for several years. If you sell to individual teachers then you're selling units at a time and probably having to resell those units (or face more competition) if you've got a good product.

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