Spoken like a true hacker news user. Absolutely zero understanding outside of their field but still confidently parades their opinion.

Turns out that branding and consistency are actually very important.

Having a consistent logo is great and SVG is a good choice for that

But for things like the body font on a website, nobody really cares except the company's designers

The worst case of this kind of designer hubris I've seen is Qualcomm's website, which includes a webfont that's completely pedestrian except that it makes every "Q" look like the Q in the company logo — which is actually a pretty poor stylistic fit for the rest of that font.

Turns out with modern technologies it is never ever consistent, nor nice, fast, ergonomic. Heck, sometimes not even usable at all.