There are already very good non-steel rebar - fiberglass. Many manufacturers, easily searchable. I'm astonished it hasn't completely taken over the construction industry, as rusting steel rebar expands and destroys the concrete it is supposed to be reinforcing (concrete is great in compression, lousy in tension).
That doesn't help if it expands differently from the rebar and concrete. One of the advantages of rebar is that it has a similar coefficient of thermal expansion so when there are temperature changes the concrete and rebar expand and contract in sync and don't have stresses from that.
Lots of problem here - it doesn't expand/contract at the same rate.
So it will likely delaminate over time.
It is also not inert.
So it may in fact, be attacked by soil PH, etc (maybe not, not enough info in the article).
Also, one of the problems with coating most things is achieving good enough adhesion that it both doesn't delaminate, and that molecules can't slip through.