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> usually at significant personal expense

IME, it's usually at no expense. Many/most of the things I've changed are merely a change of habit; some are easier and better. For simple example, I wash my clothes on a delicate cold cycle - the clothes come out just as clean, and suffer less wear, and my energy bill goes down. Overall, changes like that have reduced my energy bill by 70% with almost no impact on my lifestyle.

> We're expected to shave off a few kilos of CO2 here and there, usually at significant personal expense, while nothing is being done about these releases that a) could be avoided relatively easily b) have a much bigger impact.

The fact that someone else should do more has nothing to do with the impact and responsibility of what I do. Powerful people can do awful things, but that doesn't mean I shouldn't and won't do my best to do what's good and excellent. If we accept the lowest common denominator as our standard .... Why would you follow the worst of others. Look for the best, the most inspiring.

It's trendy to mock collective and individual action, including democracy itself - to give all our power, good or bad, to corporations (and mockery isn't an argument, just a signal that people lack one). They are happy to hear it.

> go vegan for a month [1] or make similarly impactful changes just so companies can continue venting methane.

That's not why.




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