Hacker News new | past | comments | ask | show | jobs | submit login

It might easily happen via antitrust intervention. The big internet companies might be forced to adopt federated standards and "open up" their big walled-garden platforms to enable free interaction among users across different "social" service providers. Then the service providers would start to compete and differentiate by adopting things like user-facing AI scores for content.

The feasibility of this varies by platform; it seems especially hard for some platforms like YouTube or TikTok, which are doing the "core" work of hosting video content and providing recommendations. Others though might be easier.




To play devil's advocate:

Won't a thousand small operators be encouraged to maximize engagement to maintain their tenuous existence, and thus keep up or even accelerate the outrage cycle? This is exactly what we've seen with a thousand small content providers; why will having a thousand aggregators fix it?

There's similar questions for privacy and security. Why would smaller operators - under less scrutiny - resist the temptation to sell or exploit detailed user data? This was the Uber model, after all: Give every employee full access to the DB until the company is big enough that anyone cares. How many small companies have terrible privacy practices that we've just never heard about?


Maximizing engagement is a result of ad-supported businesses because profit-maximization is from showing you more ads, which means you spending more time on the platform. Splitting up the network doesn't inherently make it better or worse.

If you're paying a monthly fee or buying hardware, they don't care how much time you spend using it as long as they get your money, so that's a different incentive.

The ad-supported model is more profitable specifically because of the network effect -- you get more users when you don't charge money and the bigger network is more network effect. But then the users don't have a real choice; the biggest network with everybody on it is the one funded by ads.

In a federated network, you choose the provider who makes the algorithm and can choose one whose business model isn't selling your attention to advertisers, and you're still a part of the same network as people who choose differently. Then people aren't locked in, and when they realize that the algorithm whose purpose is to suck up all their time and spam them with ads is costing them way more than e.g. $10/month, which business model becomes more popular?


It will never be perfect, there'll always be someone trying to exploit a power vacuum, but we'll see how things go. There's a possibility some changes could make our situations improve more than they deteriorate. It's worth being a little optimistic...




Join us for AI Startup School this June 16-17 in San Francisco!

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: