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The thing about human psychology is that if you tell someone not to do something, especially something that is not outright harmful to themselves or others, they will yearn to do it.

The answer to alcoholism is to de-glamorize it. Young impressionable minds are susceptible to such glamorization.

If governments around the world are seriously committed to reduce alcohol consumption, better shun it, rather than putting in laws to prohibit or restrict it.

Ultimately, if the people reject it, it will come down. And that is the only way it works.



I wonder if they simply banned alcohol advertising what the effect would be. That was a big thing for tobacco in the 90s. I still remember “joe cool” the camel on the back of my parents magazines.


You can see a general non-acceptance of smoking in public. There has been a consistent decrease in the number of smokers, in absolute terms over time.


I still remember the jingle from the Camel ads on TV, which were outlawed in 1971.




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