Damn, that's a stupid article - another one - from Forbes. Entrepreneur is a French word, and entreprise is company in French. Jean-Baptiste Say coined the word 250 years ago. https://www.investopedia.com/ask/answers/08/origin-of-entrep...

For context: She's starting off the article with that obviously false malapropism sometimes attributed to George W. Bush as a springboard to talk about entrepreneurship in France, and it's clear that she is using it as a joke.

Indeed. It's tongue-in-cheek. As an aside, I heard a rumour it was Regan, not Bush who first uttered it. As a second side, I'm not sure it's technically a malapropism.