Optics. That's the true name of the evil overlord.
Government cares about "looking" like they are doing the right thing. Because they want to get public support.
Then there is corruption. But I will say that's a secondary issue. Anyways, I am pretty sure once govt changes were I am from, former politicians will find a job easily in pharma. Again this is secondary and will always happen.
Bulgaria has been quite conformant to the EU/US narrative both in terms of government and mass media. After the last elections there is even a joke circulating around, that next time we shall vote for an US ambassador.