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Tons of people don't, though

Do they? I see this stated all the time, with no references.

They type whatever unprocessed half-second thought they have into Google and expect Google to lead them to the water

Perhaps if Google didn't try to fix things for people, they would be more thoughtful with their searches.

Take away the junk food, and people will resort to real food. The same way some cities limit parking at big events so that people have to take mass transit. It's for their own good, but they have to be shown the way.

Google has optimized for working 'most of the time' for 'the most people

This may be Google's goal, but it hasn't happened yet.

I don't have very many friends or acquaintances in the tech bubble, so I base my observations around real people in the real world. More and more they're giving up on Google entirely.

Their primary search engines these days seem to be Instagram, Pinterest, Etsy, Amazon, and other non-Google sources.

When I ask someone why they're searching Amazon reviews for tech support information, they tell me because it's not on the web. That's Google's failure.




> Perhaps if Google didn't try to fix things for people, they would be more thoughtful with their searches.

As someone who's been a public librarian, I can tell you that is not how people work.


You can only be thoughtful with your search if you know what you are searching for. But oftentimes i'm not really certain what i'm looking for, or i don't know the exact terminology that should be used, so i'll just enter some related terms, in the hope that google leads me in the right direction.


At the minimum.

A truly thoughtful search requires an understanding of:

- What you're searching for, which as you mention means terminology and knowing that information exists. (If you don't know that there's a country called Burkina Faso, it's never going to occur to you to search for its capital)

- How each of your search tools works, its benefits and drawbacks. It's similar to selecting a programming language or framework: If I need to know a holiday date (e.g. I can never remember when the fuck President's Day is), I'll Google it because that's something even a normal person would notice if they screwed up. On the other hand, when I'm looking for current events information, I use a search tool that specializes in news searches for journalists and researchers because I don't want my search results biased by what Google thinks I want to see.

- The domain in which you're searching, so you can evaluate what the search tools provide for you and use the tools iteratively.

- Your own abilities and desires, which requires self-knowledge. A search is only a success if it produces something helpful to the searcher, and something they can't understand or won't use = not a successful search

- What information is and is not available. It sounds like a silly thing, but this is how a lot of scams work: They're testing for people who lack a certain subset of common knowledge. For example, I've seen articles talking about local elections that imply nefarious intent behind some information not being provided online, and they're obviously written by people who don't commonly work with local election data. Because if they did, they'd know that when working with local election data, the default is 'idk we have it in a file cabinet or on a computer somewhere'.

Search is HARD and Google has figured out one tiny, tiny part. It's just the part that was the easiest to build with what they had and that was easiest to monetize.


> Take away the junk food, and people will resort to real food.

Many people already resort to real food, even with plenty of junk food around.

“Problem” is unfortunately, that it comes at a price, that many are simply not ready or able to pay.

Who should step in is a good question, and probably governments should make access to information a right and have high quality public service available (in this case a public web search engine). Public libraries used to fulfill this role for centuries.


Probably junk food should be taxed (as alcohol is) for the related health externalities.


> Their primary search engines these days seem to be Instagram, Pinterest...

Why would someone want to search Pinterest? Every time I've gotten a search result to Pinterest it's been some scraped image completely and frustratingly devoid of the context I was originally searching for. Pinterest is one of the worst offenders on the web.


Because if you want to find an image pintrist hosts many images.




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