Buzzfeed is hardly the pioneer. Cable TV news has been doing it since the 1980s with constant "shocker!" bait segments and constant bullshitting between talking heads who make any banal thing they feel like sound like a impending disaster.

And as was mentioned, it's no small irony that Buzzfeed's investigative journalism, while a limited part of their impact, is pretty good.

> Buzzfeed is the pioneer of that.

Ironically, BuzzfeedNews is pretty good.

Unironically, no it's not.

Given their strong track record, that opinion would seem to lack a solid foundation.

It's not an opinion, it's an objective fact. They don't have a strong track record.

Remember when BuzzFeedNews was peddling such fake news garbage that Robert Mueller's team had to call them out on their bullshit [0]? Pepperidge Farm remembers.

[0] https://apnews.com/article/north-america-donald-trump-robert...