If I am interested in Flat Earth Theory and search for that then I expect to get results that Flat Earth believers are interested in. It’s that simple.
If you're actually interested in flat earth theory you'll search for "Flat Earth." If you search for "Charting a Flight", You're probably not looking for flat earth content.
Maybe, but you could also argue that bad information is irrelevant. If I search for "cancer treatment", it's not necessarily helpful for "black salve" to pop-up on my search results.