I probably couldn't find Green Bay on a map, yet I know the name thanks to their very famous and successful sports team. But as you say, I still have no interest in visiting.
That may be true for you, but I know people who have been there purely because it has the sports team. Otherwise there is almost no reason to visit a Wisconsin town so far off of I94, even on a road trip.
And they visit, have a couple of beers, and leave. This influx is accounting for in the analysis of "is it worth it?" and the answer is a resounding "no". Well, it's a "no" for most large, dense cities, Green Bay could be interesting because it's not in a dense city. Green Bay is also a particularly bad example for this conversation, being a non-profit community owned team and all.
