Selecting desktop processors over mobile processors as strategy. Basically a double-down on what had always worked rather than paying attention to the signs of the market.
We've all heard the story of Steve Jobs asking for a mobile processors for the iPhone and being shutdown by Intel management. I knew a number of Intel engineers and managers who were pushing the mobile path in 2009-2011 even after the iPhone showed that mobile was the money maker. When push came to shove, those Intel engineers got shutdown hard and most of them left Intel. When the evidence in your face is ignored and all you hear is "stupidity" - the non-masochists get out!
I used to work for Intel so seeing it collapse like this roll out as a slow-motion tragedy has been sad. But that's also been true (for many of the same stupid management/strategy reasons) of Hewlett-Packard for whom I worked for 10 years when Bill and Dave were still alive. Leadership matters. Probably more than anything else, even technology know-how.
Selecting desktop processors over mobile processors as strategy. Basically a double-down on what had always worked rather than paying attention to the signs of the market.
We've all heard the story of Steve Jobs asking for a mobile processors for the iPhone and being shutdown by Intel management. I knew a number of Intel engineers and managers who were pushing the mobile path in 2009-2011 even after the iPhone showed that mobile was the money maker. When push came to shove, those Intel engineers got shutdown hard and most of them left Intel. When the evidence in your face is ignored and all you hear is "stupidity" - the non-masochists get out!
I used to work for Intel so seeing it collapse like this roll out as a slow-motion tragedy has been sad. But that's also been true (for many of the same stupid management/strategy reasons) of Hewlett-Packard for whom I worked for 10 years when Bill and Dave were still alive. Leadership matters. Probably more than anything else, even technology know-how.