> They don't need to convince their already huge and already convinced core users
I actually disagree with this on a much broader level: I think that every company should continue to convince their core users.
1. Their core users are always considering alternatives
2. The people using their competitor’s products will see how well you treat your core users and may look at their current company and see the lack of it. It’s like when a company chases new customers by giving discount after discount but never once offering a discount to great long-term customers. It leaves a bad taste in the mouth of the people who’ve carried your company.
I actually disagree with this on a much broader level: I think that every company should continue to convince their core users.
1. Their core users are always considering alternatives
2. The people using their competitor’s products will see how well you treat your core users and may look at their current company and see the lack of it. It’s like when a company chases new customers by giving discount after discount but never once offering a discount to great long-term customers. It leaves a bad taste in the mouth of the people who’ve carried your company.