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I don't engage with purchasable wearables (or super hero movies) but I do like the Captain America example buried in this post. A more practical offering like the choice to pay a tiny fee to unlock a few supplementary scenes about a character's back story while streaming something seems like an inevitability - unless I'm missing something and it's already been done?


What you do is show a QR code in the theater, make people scan it, and if enough people in that showing do, you get the bonus scene.




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