1. Start new projects intended for production that have nontrivial security threats in C or C++
2. Not have a plan to categorically prevent memory safety errors in legacy codebases over the next decade or so, whether that be by transitioning to new languages or by applying rigorous hardware-level memory tracking
Yeah can you imagine if it actually mattered if companies made choices that they knew were inevitably going to lead to zero-click exploits on internet-enabled devices? Somebody sitting down to write a media decoder in C today knows that this means a steady stream of exploits harming their customers.