I remember when "everyone" pinned the success of the Prius on it looking different from normal cars. Many articles said that if the Prius had looked like a normal car it wouldn't have had sales from people who wanted to show that they were forward-thinking and ecological.

Then Tesla came along and now everyone says that their success is because of the cars looking like normal cars. shrug. I think the look takes second place to the technology and how well its implemented.