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Great article, it really focuses on how state/corporate propaganda tends to be most intensely focused on the wealthier and more highly educated segments of society. Additionally, this group (which includes corporate middle managers etc.) is most at risk of losing their position in the social system by expressing contrary opinions. This bit in particular is interesting:

> "In short, people have a mechanism in their minds. It stops them from saying something that could lower their status, even if it’s true. And it propels them to say something that could increase their status, even if it’s false. Sometimes, local norms can push against this tendency. Certain communities (e.g., scientists) can obtain status among their peers for expressing truths. But if the norm is relaxed, people might default to seeking status over truth if status confers the greater reward."

Consider the role of 'cultural fit' in hiring in the software development world as an example of this phenomenon. If we take two people with equivalent technical skills in competition for a job, almost certainly the one with the better 'cultural fit' will be hired. 'Cultural fit' is an eyebrow-raising phrase for those with some knowledge of this phenomenon because the specifics, the desired cultural qualities, are almost never explicitly spelled out. Doing covert surveillance on a prospective employer to determine what their expected cultural norms are is not a bad idea if one really needs a job and is willing to swing like a weathervane.

It's also fun to imagine what political views would cause the most pushback at any given time. Right now, anyone saying that the USA should treat the Russia-Ukraine conflict with the same indifference that the USA treats the Saudi-Yemen conflict, i.e. continuing to do business with both Russia and Saudi Arabia without restriction, is going to be turned on with howls of outrage across the board. Regardless, Putin's behavior is rather similar to that of Saudi prince MBS, they seem quite friendly as well:

https://www.businessinsider.com/putin-mohammed-bin-salman-hi...

If you then point out that Saudi Arabia deposits its oil money in Wall Street banks, while Russia certainly does not, and note that this explains the differential treatment, well, prepare to be excommunicated.



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