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Just an unaffiliated 3rd party observer here, but is it possible they meant revenue went down relative to corporate projections or didn't increase in line with other factors like inflation?

Just a thought.



Or in selected stores that were piloting changes in a discussion about customer sentiment with Starbucks finance staff I was advising.

I never said they did it everywhere and crashed the company — which is what would be required for top level numbers like those to change.




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