Google is an ad company whose core competency is getting lots people to click on links and buy things in exchange for money. They aren't exactly revolutionizing the world for good. Most of their innovative ideas get a splashy launch, middling support for a while, and then fizzle and/or get killed.

The idea that there are millions of people who want to be told that motherboard is a dirty word every time they write it, but won't realize that desire until Google foists it on them, just strikes me as absurd.