And people love it. Last year at Boxing Day, 300 000-500 000 viewers in average, close to a million viewers overall [1] - that's ~20% of the population. And the popularity has been high for at least five years now, as it has started to become more of a tradition

Freely available for those interested: https://tv.nrk.no/serie/sjakk

[1] https://kampanje.com/medier/2021/12/kvelden-for-kvelden-mist...