I will have to try it to believe it, but I agree there's a certain appeal to having a condensed version of the contents for less, so you can get the meat of the book, while you can get all the details and references and documentation etc. for the full price.
What I won't buy though are the first 3-4 chapters of the book to be met with the "insert card for more".
What I won't buy though are the first 3-4 chapters of the book to be met with the "insert card for more".