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What is the average person actually storing on their iPad, though? Photos taken with the iPad, maybe?

I think for most people it's just an expensive, nicer Chromebook. Everything they want to consume needs an internet connection anyway.

If you're a creative or just a nerd, then sure, you'll need to spend more money to get the specs you need.



Downloaded videos for long flights! You have to get a storage bump to actually get a variety of content downloaded.

Also local copies of cloud storage are very valuable to keep on iPad.


One thing I've really appreciated on flights is the addition of streaming videos to your own device. If it saves fuel and maintenance costs, I'm perfectly fine with them ripping all the personal TVs out of the plane as long as they can keep a selection of movies available in case I forget to download my own and don't feel like reading.


I think you missed the “average person” bit.

The average user does know what local copies are.


Why wouldn’t they? Most of the popular streaming apps have download functionality.


Because they are busy talking to their mice.


Or photos/videos taken with the iPhone. The iPhone now starts at 128 GB, so it’s surprising they still start the iPad Air at 64 GB.




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